The 2026 FIFA World Cup is finally here, running June 11 through July 19 — and for the first time since 1994, the tournament is being co-hosted right here in the United States. With Boston (Gillette Stadium in Foxborough) serving as one of the 16 host cities, the energy across Massachusetts is electric. Whether you're cheering from the stands or hosting friends on the couch, CANA Craft Cannabis has your watch party covered all season long.

To kick things off, we're rolling out our Pre-Game Lineup — the first of several special collections we'll feature throughout the tournament. Here's everything you need to know.

What Is the Pre-Game Lineup?

The Pre-Game Lineup is a hand-picked collection of crowd-pleasing favorites built for game day. Think easygoing flower, convenient pre-rolls, and shareable products that pair perfectly with snacks, friends, and 90 minutes of edge-of-your-seat action. It's available now (June 11–15) at all three CANA Craft locations across the South Coast and I-495 corridor.

Browse the Pre-Game Lineup at your nearest store:

• Fairhaven, MA: Shop the Pre-Game Lineup
• New Bedford, MA: Shop the Pre-Game Lineup
• Norton, MA: Shop the Pre-Game Lineup

Save Big with 40% Off Jeeter — Plus a Special World Cup Collection

Game day just got better. All week, we're pairing the Pre-Game Lineup with 40% off Jeeter products — perfect for stocking up before kickoff. And keep your eyes on the menu: the Jeeter World Cup collection goes live Friday, adding limited-edition picks to celebrate the tournament. Once it drops, you'll find it featured right alongside the Pre-Game Lineup.

A Dispensary Near You on the South Coast

One of the best parts about catching the World Cup in southeastern Massachusetts? You're never far from a CANA Craft. Our three locations make it easy to grab everything you need before the whistle blows:

• CANA Craft Fairhaven — your go-to in the Greater New Bedford area, just off Route 6.
• CANA Craft New Bedford — the South Coast's neighborhood dispensary, with a huge selection and daily deals.
• CANA Craft Norton — conveniently located off I-495, an easy stop for fans heading to or from the Foxborough area.

All three stores offer online ordering for fast, express pickup, so you can skip the line and get back to the game.

How to Plan the Perfect Watch Party

1. Order ahead. Browse the Pre-Game Lineup online and place your order for pickup at your closest store.
2. Stock up on Jeeter. Take advantage of 40% off all week and check back Friday for the World Cup collection.
3. Set the scene. Snacks, jerseys, a big screen, and your favorites from CANA Craft — that's the recipe for a winning watch party.
4. Join the rewards program. Every purchase earns loyalty rewards, so your game-day run pays off down the line.

Frequently Asked Questions

When is the 2026 World Cup? The tournament runs June 11 through July 19, 2026, hosted across the United States, Canada, and Mexico — with Boston/Foxborough as one of the U.S. host cities.

Where can I shop the Pre-Game Lineup? At all three CANA Craft Cannabis locations: Fairhaven, New Bedford, and Norton, Massachusetts. You can also order online for express pickup.

How long is the Pre-Game Lineup available? This week's collection runs June 11–15. We'll be featuring a fresh collection each week throughout the tournament, so check back often.

Is there a deal on Jeeter products? Yes — enjoy 40% off Jeeter all week, with the limited-edition Jeeter World Cup collection arriving Friday.

Don't Miss a Match — or a Drop

This is just Week 1. Throughout the World Cup, CANA Craft will roll out new themed collections to keep your watch parties fresh from the group stage all the way to the July 19 final. Bookmark your local menu, sign up for our VIP list, and let's make this a season to remember.

Ready for kickoff? Shop Now!