Four years ago this month, we unlocked our doors for the first time and hoped somebody would walk through them.

Somebody did. Then somebody else. Then enough of you that we opened a second store, and then a third.

On August 30, CANA turns four. And we're spending the entire month leading up to it saying thank you — because that's honestly who built this.

What we're calling it

CANAVERSARY. We've run it every year since we opened, and this one is the biggest yet.

We didn't grow because of a marketing budget. We grew because guests and people such as you kept coming back and kept telling their friends.

Four years is long enough that our budtenders know regulars by their usual order. Long enough that some of you have introduced us to your neighbors, your coworkers, your brother-in-law who swore he wasn't interested. Long enough that people who walked in nervous and unsure that first year now walk in and just say hey.

That's not something you can plan for. It's something people decide to give you, a little at a time, and we've never stopped being aware of it.

What's coming in August

Here's the shape of it, without spoiling the good parts.

A month of stories. All August we're posting the history — the first buildout, the people who've been behind our counters the longest, the towns that let us stick around. Some of it is genuinely embarrassing. We're posting it anyway.

CANAVERSARY weekend, August 28 through 30. Three days, all three stores, with the 30th as the actual anniversary.

A pop-up weekend. Brand partners in our stores — the people who actually make what's on our shelves, and who are much better at answering your questions than we are. We'll post the full schedule right here on the site once it's locked, so check back.

And more we're not announcing yet. There are a few things still coming together. Keep an eye on our website and your inbox over the next few weeks. There's more to get excited for.

What we're not telling you yet

The details. Deliberately.

If you want to be first to know, join our VIP program — the full reveal lands in your inbox the soonest. We'll keep you posted on our socials, our website, and right here on the blog too.

Come find us

Norton, Fairhaven, and New Bedford. Doors open at 8am, seven days a week, same as always.

If you've been with us since that first year, thank you for staying. If you found us last month, thank you for taking the chance. Come celebrate with us — we'd genuinely love to see you.

Four years. Three stores. One CANA family.

Thanks to you.

For adults 21+ only. Please consume responsibly. Keep out of reach of children and pets.